Paddy Power is the biggest Irish bookmaker founded in 1988 by the merger of the 40 betting shops of 3 Irish bookmakers. Paddypower run considerable number of betting shops, nearly 210 in Ireland and 140 in the UK moreover it employs approximately 2000 people.
In 2010 to make expansion toward the Antipodes, they purchased an australian online bookmaker called the Sportsbet.com.au.
Paddy Power and British rival Betfair agreed terms for a merger on 8 September 2015.
Controversial and funny add campaigns.
Irish people are friendly and make fun of things and they've done it with add campaigns for Paddypower as well. For an example, I Quote a situation during the Euro 2012 hosted in Poland & Ukraine where a Danish striker Nicklas Bendtner scored a second goal against the Portugal and to celebrate it he lifted part of his green underwear with a big Paddy Power logo printed on it (see the picture, source: http://www.inthestands.co.uk). The striker was banned from one game and was fined with 100 000 Euro which was fully paid by the Paddy Power bookmaker.
Paddy Power is known for offering very controversial and weird odd markets. What would You say to place a bet on God existence or possibilites of aliens arriving to our planet? There are hundreds of similar odds like these in the Paddypower offer and more or less mundane. There were some bets that obvious were met with disgust from people and media as for instance: “President-Elect Barack Obama being assassinated during his first term” was completely inappropriate, a dark humour of the Irish bookmaker.
At Paddypower we find very complete offer for most games, a large selection of betting options on main football leagues and a quite large list in live betting. In some cases the offer will be similar or even little better in comparison to the most popular online bookmaker: Bet365. Paddy Power seems to cover well all the major or international popular leagues and they come out with odds many days before the events start. If You focus on less popular competitions then I would suggest to choose a different bookmaker. At Paddypower we may have a problem with finding what we are looking for but don't go for my words and check it for your self.
Betting margin and betting limits
Mainly Paddy Power doesn't limit players on their stakes oh maybe from time to time You may recognise something that so hard to believe. Check the print screen located next to the right. Few weeks ago I was trying to place a bet on Champions League - the most important European teams CUP, so popular among bettors. Do You think 10 Euro is a large amount on a single draw bet between major Clubs? No? But Paddy Power though differently the maximum bet was: 6.43 Euro... so abstract.
PaddyPower's betting margin for main soccer leagues is around 6-7% and a little bit higher in comparison to other best bookmakers where are closed to 5-6%. In less popular leagues the Paddy's margin may reach a high level of up to 11-12%.
Tennis margin, I've been checking few tennis matches lately and I came up with 8-9% margin, that's still not a very good result because other popular bookmaker's margins are close to 5-7%.
MY OPINION: A good bookmaker with very good offer for major games however the betting margin in most cases is inferior to others. Although when I play in Paddypower once in a while I have a positive feeling of being respected well and betting here just feels good while betting here :) I haven't found any cons before writting this review just because I've been playing occasionally and rarely putting big stakes. As a result, I had never checked the betting margins, if I had I would probably select sports more carefully.
My grade: C+ I lowered it mostly because of high margin.
In relate to betting
|Live Betting||Yes, available|
|Live Streaming||Soccer, Basketball, Tennis, Badminton; Registration required|
|Odds Type||Decimal odds, Fractional odds|
|Asian Handicaps||Yes, available|
|High Limit Betting||NO|
|Currencies||GBP, EUR, USD|
|Min Deposit||£10 / €10|
|Available Payment methods|
Other Money Entertainment services
Bookmaker’s web site Languages (not the same as licence located on the top)